Hello! It’s me, Caroline. I’m the founder of Soechting, and I’m so glad you’re here. If you’re reading this page, I’m guessing it’s because you’d like to learn a bit more about the brand, so here we go:

I started Soechting with one primary goal in mind: to create clothing that would make women feel beautiful, playful, and feminine, and most importantly, that was made to last, both in style and in quality.

We like to keep things simple around here, so we are starting off with one dress design, the Ruthie Dress, aptly named after my very stylish grandmother, Ruth Metz. Her fashion sense had an early impact on me, and naming the first dress after her is a way to say thank you for all of the wonderful style advice she passed down to my mother and me, in addition to the many other admirable qualities she carried.

While the fashion industry traditionally encourages designers and brands to launch with a complete collection, I felt that wasn’t necessary. We live in an era where the modern woman can shop from a variety of designers, and in my opinion, should. We also live in an era of excess, which I personally don’t align with. So, for now, you can consider us a one-dress brand.

I hope you love it as much as I do.